Great creative deserves to be saluted (even when we didn’t do it). When law firm Torys unveiled its top M&A trends for 2011 recently, it didn’t follow the usual route of talking heads and onscreen bullet points (a sometimes dull trap we all fall into too easily). In this video, high-speed renderings of a contemporary illustrator’s sketches are paired with a simple narration by partner Matthew Cockburn of Torys’ M&A Practice. Similar to the popular “Fast Draw” segments on CBS Sunday Morning, this technique is a fresh take on what can be a ponderous topic. Very enjoyable. (The one minor gripe is the audio soundtrack, which could have been recorded in a proper soundbooth and with a little more oomph! A minor pick, though.)

Well, I thought it might be fun to kick off this blog with an example of an actual commercial for a U.S. divorce lawyer that is, at once, scary-funny and (oddly) likely quite effective. Enjoy…